Case Study

Discover why AI engines are increasingly citing user-generated content (UGC) over brand content. Learn how to leverage UGC for AI Engine Optimization (AEO) and improve your site's visibility. Find out how AI models are trained.

Learn why ChatGPT cites some pages and ignores others. Ahrefs analyzed 1.4 million prompts to uncover the factors influencing ChatGPT's citation decisions. Discover the critical role of search rankings and the surprising dominance of Reddit in non-cited URLs.

Learn how internal links shape search engine discovery and page understanding. This article covers link equity flow, anchor text signals, and information architecture. Discover how internal links keep visitors on your site longer, reduce bounce rates, and increase pages per session.

Learn how AI is changing e-commerce SEO and what you can do about it. Optimize product feeds, improve site speed, and focus on brand building. Discover why cleaning up errors in Google Merchant Center is now a bigger priority.

Learn what types of websites are winning in Google search. Analysis of 400 sites reveals the top 5 features that correlate with traffic growth. The #1 factor? Offering a product or service, not just information.