Learn how AI traffic from ChatGPT, Gemini, Claude, and Perplexity appears in GA4. This research aggregates how different AI sources show up in web analytics, including the HTTP referrer, GA4 source/medium, and GA4 default channel. Find out why ChatGPT traffic may land as 'Unassigned'.
Topic
AI
Learn why ChatGPT mentions 5x more brands than Google's AI Mode, according to new data from Semrush. Discover how this gap appears in every vertical, with digital technology being the most extreme case, and what it means for AI visibility.
Keyword clustering and intent at scale
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Learn how to triage the Shai-Hulud npm exploit, which has infected over 500 million computers. This malware bypasses 2FA, hides in Claude code, and steals credentials. Discover the steps to check for affected packages, defuse the threat, and rotate your secrets ASAP.