Content Optimisation

Learn why a single query fan-out fails to capture the full search space used by Google and ChatGPT. Discover how to run repeated fan-outs to achieve topical saturation and identify content gaps. The key is to cluster unique embeddings with silhouette-picked k.

Learn how ChatGPT's search functionality uses web.run and fan-out queries to determine AI visibility. This article reveals how these queries impact organic traffic and offers insights for SEO professionals looking to optimize content for AI-driven search.

Learn how to optimize for generative AI experiences in Google Search, including AI Overviews and AI Mode. The new guidance tackles major SEO misunderstandings and myths, and it emphasizes creating valuable, non-commodity content for your audience. Discover agent-friendly website best practices.

Discover how OAI-SearchBot reads content during deep research, including how it evaluates search results by reading a limited part of the snippet. Learn how selection happens at the snippet level, meaning not every ranking result gets opened.

Google's Preferred Sources update lets users prioritize domains in search, but a new analysis reveals that suggested domains vary greatly by country. Only 7% overlap exists between countries, meaning scraping reveals trusted sources at a country level. Use this to prioritize PR and link building.