Local

Learn how StrikePoint Group generates leads across its HVAC portfolio. They apply the same lead gen playbook to every brand they buy. Discover their Google Ads strategy, landing page templates, and mobile CTAs. Plus, see what's not working for them.

Apple Maps is preparing to roll out ads in USA and Canada. Local businesses can soon promote their locations directly within the app. Ads will be targeted using contextual information like search terms and approximate location, without tracking users or sharing data.

Videos uploaded to GBP can now be captioned and edited directly inside the dashboard - no external apps or re-uploads required. The interface feels surprisingly similar to TikTok or Instagram-style workflows: you can adjust settings, add captions, and select audio directly within GBP before publishing.

Google is now moderating Google Business Profile replies, potentially rejecting replies with aggressive language or keyword stuffing. Plus, customer-uploaded review images are now accessible via the API, making reputation management a visual task.

Google's AI Mode is rolling out beyond search, now on AI. It can call nearby stores to find what you need. Learn how Gemini models and Duplex technology handle the calls and send you the details, making last-minute shopping easier.